The blog
Marketing your venue, minus the waffle.
Practical, numbers-first advice for restaurant, gastropub, hotel and venue operators. No theory, no jargon – things you can use this week.
How does a restaurant earn a Michelin star?
How did Michelin, a tyre manufacturer, end up awarding restaurants stars? The Michelin Guide started in France in 1900. Two brothers who made tyres,…
What to send when there’s “nothing on”: venue emails that can fill quiet Tuesdays
Every venue owner we’ve ever worked with has said some version of the same thing: “I’d email our customers more, but there’s nothing on…
Ten years of AI in hospitality marketing: what actually works
Every marketing agency in Britain discovered artificial intelligence in about 2023, roughly ten minutes after ChatGPT made the evening news. Suddenly every pitch deck…
Do daily deals work for restaurants, hotels and venues?
DAILY DEALS… Do they work? That depends on how you use them! Imagine you run a typical daily deal. If you sell 100 deals…
The Restaurant Show 2017
The Restaurant Show 2017 The Restaurant Show is held annually at Olympia in London. In it’s 30th year, it’s always a huge event with…
Michelin Star winners 2018
Michelin Star winners 2018 have been announced. As you probably know if you are in the hospitality sector, the Michelin Guide is a series…
The Northern Restaurant & Bar Show 2017
Between 21st & 22nd March, we exhibited for the first time at The Northern Restaurant & Bar Show in Manchester. In it’s 15th year,…
Is Jamie’s Italian in trouble?
Is Jamie’s Italian in trouble? So, what was the biggest story trending on the BBC website and many other media outlets last week? It…
The Restaurant Show 2016
Between 3rd and 5th October, we exhibited for a second year running at The Restaurant Show in Olympia. In it’s 29th year, it’s a…
Is your restaurant running you?
Are you running your business or is it running you? There are lots of different costs to factor in when running a restaurant. First, you…