Between 3rd and 5th October, we exhibited for a second year running at The Restaurant Show in Olympia. In it’s 29th year, it’s a truly huge event with over 450 different exhibitors ranging from Food, Equipment, POS, Booking systems.
BUT, believe it or not, there was only ONE marketing company. Yep, that’s right – it was us.
There are lots of reasons why that is the case, but the fact is that there are very few marketing companies that specialise just in restaurants and venues. The unfortunate truth based on our experience of dealing with clients is that there are also a lot of companies that think they can work within this sector, but realise very quickly that it is very difficult and not the same as other sectors!
We have a huge advantage for several reasons :
Firstly – we spent 15 years working in marketing across data, social and online – before we worked with our first restaurant.
Secondly – we spent a year researching the entire restaurant sector and working with a few test clients, alongside our existing marketing business. That is an investment that would be difficult to make for a startup.
Thirdly – after we started delivering restaurant marketing, some of our team spent 5 weeks touring the US in a car, testing out our approach in a completely alien environment – to see how it would work from a customer perspective!
Finally – our stats show we keep over 90% of our customers beyond the first year – so we are able to invest in finding more like them.
Overall, the show was very busy – it may cost a lot for us to do it, but it keeps our team up to date with the latest developments and means we can keep our restaurants and venues well ahead of their competition – which is what it is all about really.
So, what is the next big thing and how can we help you to be there first?
Well…….you will have to give us a call to find that out!!