Hotel Marketing has changed more than any other form of marketing as our reputation can now decide how successful we are.
Our reputation could now decide whether we survive or thrive in business.
Our customers are sharing our reputation right now and maybe, it is good or bad. Either we need to be managing and developing our reputation proactively.
The first thing we need to address is to make sure that we are aware of what our customers are saying about us. Sites like TripAdvisor, Google Local and others are often the first place that our customers find our hotel or venue and this means that they can share other customer experiences quickly and make a judgement. This happens without us being able to do anything about it Unless we have a strategy to manage this!
We will take control of your reputation and build strong sources of reputation with you and these
Finally, we need to be making sure that we are constantly engaging with our customers to make sure they remember us. This is up to us, not them. They are being bombarded with marketing from our competitors all the time. Our marketing needs to be there when they are making a decision about where to stay and venues to use for events.
We need to ensure our marketing is well targeted, planned effectively and covering all the relevant online and offline audiences.
We have been working with clients for 20 years to deliver marketing programmes that work to build relationships and generate sales.
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